Landing page copywriting
One page. One job: close the sale.
Every other page on this site helps someone find you or stay with you; this is the one page whose only job is to close the sale in the same session.
Who this is for
- Sending paid traffic to a single offer and the page isn’t converting it.
- Running one launch — a course, a webinar, a product drop — with one deadline.
- The page currently restates features because it was written by whoever built it, not by someone selling.
Who it isn't
- You need the whole site rewritten, not one page. → Website copywriting.
- You’re sending one-off promotional emails to drive traffic to that page too. → Add Email copywriting, or take the Launch set tier below, which includes ad copy.
- You haven’t settled on the offer yet. → Get the offer fixed first; a landing page can’t fix a vague one.
What you get
Every tier includes: a page built around one offer and one call to action, objection-handling copy addressing the reasons people don’t buy, and headline options to test.
Packages
Focused landing page
A single, clear offer that doesn’t need a long case to close.
- A short-form page (roughly 500–900 words) built around one offer and one action.
- Two headline variants.
- One pass of objection-handling copy.
2 revision rounds included
Conversion sales page (long-form)
Higher-consideration or higher-ticket offers that need the full case made before someone buys.
- A long-form page (roughly 1,500–2,500 words), built objection by objection, with an FAQ block and risk-reversal/guarantee copy.
- Two headline variants.
2 revision rounds included
Launch set — sales page + 2 supporting pages + ad copy
A full campaign launch — the page and the ads pointing at it, written as one argument.
- The long-form sales page above, plus two supporting pages (e.g. a thank-you/upsell page and an FAQ page).
- A set of ad copy variations (headline and body combinations) for the traffic driving the launch.
2 revision rounds included
How this one runs
Brief
Draft
Two revisions
Delivery
The brief here is offer-first — price, guarantee, objections you already hear from prospects — before a word of the page is drafted, because a sales page lives or dies on the offer it’s arguing for, not the prose around it.
See the full process →Proof
Before — landing-page headline & lead
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- 1. A feature list isn’t a reason to buy. Pick the one that matters and lead with it.
- 2. Two vague benefits standing in for one real one — merged, they cancel each other out.
- 3. The exclamation point is doing the persuading a sentence should be doing.
After
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Two revision rounds are included in every package. If the second draft still misses the brief, the next one's on us. Anything outside the stated deliverables is quoted separately, before you approve it — never added afterward.
Read the full terms →FAQ
Will this fit my page builder?
Yes — this is text, delivered ready to drop into any builder or CMS block structure. We don’t build or design the page.
Do you handle the page design too?
No. You get the words; your designer or builder handles layout and visuals.
Can you write a short version and a long version?
That’s the difference between the Focused and Conversion tiers — pick the length that fits how much convincing the offer needs.
What if the offer changes partway through?
A moderate shift is absorbed by the two included revision rounds. A full change in the offer itself is a new brief.
Do you also write the ads driving traffic to the page?
The Launch set tier includes ad copy. Ad copy on its own, without the page, is a bespoke scope — talk to us.